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Beyond what's in store

Photography: Stephanie Muratet-Chappaz

Beyond what's in store

Luxury brands no longer merely showcase their wares: they now curate exhibitions and create immersive happenings as part of a full brand experience. This "Cocoon" swing chair, which appeared in Louis Vuitton's Objets Nomades display, is part of a series of one-off collections and special events constantly unfolding at its stores and spectacular spaces worldwide.

LOUISVUITTON.COM